Xiaomi, apply a digital market and wearable lanes, superior to Apple, becoming the best merchant in Q1 2025, according to NEWW Data Orange, due to the fact that he became the best merchant in Q1 2025, according to new data. Xiaomi pulled it out with a more mature ecosystem strategy than the one that had in mid -2021 (the last time she headed the packaging), while the wearable Apple strategy became outdated. Deliveries increased by 13% compared to last year to 46.6 million units, which is mainly due to the demand for the main wearable devices that are more attractive to developing markets. And now where Xiaomi really came ahead. Xiaomi modernized its Mi -Polos and Redmi Watch series with updated projects and advanced data capabilities, which led to complex functions compared to price segments, increasing its cost cost. Its growth was also supported by the effective coordination of several categories and competitive prices, especially in developing countries. (…) Samsung also increased its attention on its main stripes in order to increase its presence in developing countries. Band 5 Redmi played a key role, but Canalys says that a wider Xiaomi pulse comes from its hyperus, connection of telephones, wearable devices and home equipment.
Apple Watch, meanwhile, had a relatively quiet quarter. Deliveries increased by 5% to 7.6 million units, which increased to 16%, a total share of a unit against 19% Xiaomi. These figures repeat the recent report on counterpoints, which emphasized the ongoing two -year global decrease in Apple Watch in 2024. A year with a large renewal of the portfolio, relying on its mature and closely integrated ecosystem, oriented to health. Sellers, colossal 74%, up to 4.9 million units. The Korean company divided its attention between the main groups for developing markets and higher intellectual hours in other places. Garmin completed the five best with 1.8 million units and a 10 percent increase compared to last year.
