Apple Vision Pro was only first launched in the US in February, and it was unknown how long it would take Apple to deliver the product to more countries. Now a new report indicates the wait may not be long.
International launch after WWDC
A new report from Bloomberg's Mark Gurman indicates that Apple plans to launch Vision Pro in other countries some time after WWDC early next month.
While the “post-WWDC” timeline itself is ambiguous, Gurman reports that Apple is already training its overseas retail staff on the Vision Pro sales and demo processes. This means the international launch will likely be announced at WWDC and begin shortly thereafter.
Gourmet writes:
In recent days, the company has begun conducting training and moving hundreds of employees from its international stores. in Cupertino, California, to learn how to demonstrate the device to customers, according to people with knowledge of the matter… the company is training workers in Germany, France, Australia, Japan, South Korea, Singapore and China, indicating that these regions will become one of the first international markets for this device.
Apple first unveiled the Vision Pro at last year's WWDC conference, aiming to spark developer interest in the new platform. It looks like the company will try to do the same this year, not only with the debut of VisionOS 2, but also with the international expansion of Vision Pro.
9to5Mac's Opinion
The hype around Apple's Vision Pro appears to have died down after its buzzy launch back in February. The announcement of VisionOS 2 and the expansion of international sales could be a strong blow to revive developer interest in the platform during WWDC.
I hope we also see a renewed commitment from Apple to publish great media content for Vision Pro. One of the most compelling use cases for the Vision Pro today is to use it as a content consumption device, with immersive video being particularly impressive. The arrival of new video content has been extremely slow since February, so perhaps the media will serve as the third stage of Apple's strategy to generate new excitement around the product.
