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With the release of the VisionOS 1.1 beta, Apple IT managers were surprised: device management support will now be available. Since the guys at Mosyle and Jamf added support for their customers early on, it became obvious to me what's going on here: Apple expects Vision Pro to be used at work, and device management support is their signal to enterprises that Vision Pro is a business .
About Apple @ Work: Bradley Chambers managed the corporate IT network from 2009 to 2021. With experience deploying and managing firewalls, switches, MDM, enterprise Wi-Fi, thousands of Macs, and thousands of iPads, Bradley shares how Apple IT managers deploy Apple devices, build networks to support them, and train users, stories from the IT management trenches, and ways Apple can improve its products for IT departments.
Remembering the Apple Watch as an example, it was originally released in 2015. Support for device management did not appear until 2023. It took the Apple Watch eight years to become a “work”; device, while Vision Pro took less than eight days.
“Apple's continued innovation with Apple Vision Pro creates countless opportunities for growth and will help build a new future for work , training and more,” said Alcir Araujo, founder and CEO of Mosyle. “We've seen a big surge in interest in the new product and are committed to helping customers seamlessly test and adopt it in the future.”
“Apple Vision Pro offers businesses a powerful opportunity to transform the way employees do work,” said Matt Vlasach, vice president of product management at Jamf. “And importantly, it supports all the core fundamentals of an enterprise-grade device, from Secure Enclave to device management, biometric authentication and zero trust networking. We look forward to helping our mutual customers implement each of these pillars into Apple Vision Pro using proprietary APIs and the full Jamf platform, allowing organizations to explore new ways of working while maintaining security, productivity and privacy.”
Will companies accept Vision Pro?
Companies may or may not start looking at the Vision Pro as a potential work device. They certainly won't be without device management support. Device management support is a bet for any new Apple product in the workplace. That's why Apple TV also supports remote control.
At $3,500, it won't replace the MacBook Air anytime soon, but this Vision Pro isn't one that will see rapid business adoption. This is a future version that will weigh less, have a larger battery, and cost less. Spatial computing is a whole new computing world, and it will take time for companies to understand the impact it will have. This is not to say that Vision Pro works for certain use cases. This should be better. Just as there are tasks that the Mac is superior to the iPad, it doesn't discount the iPad's advantages. I suspect we will see strong use cases in healthcare and manufacturing. I'm just using my imagination though.
I don't know where we'll go next. Will it remain a high-end niche product? Will it take a decade to bring down the price of the MacBook Air? Will the weight be reduced enough that you can wear it all day? These are all basic questions that we don't know. I know that when the Apple Watch was originally released, it was all about digital connectivity and has evolved into a health and fitness device over time. The original iPhone couldn't record video or send picture messages, but these are probably the most common use cases today.
My advice to anyone exploring possible uses for Vision Pro at work: to stay curious. Even if you don't need any part of Vision Pro today, don't judge how the platform might evolve in 5-10 years. Apple providing support for device management in Vision Pro is a signal to start dreaming.
Be curious, not judgmental
