Apple has run a number of different ads to promote the iPhone 16, and most of them are related to Apple Intelligence. However, this time, the company has launched a new ad that is focused on showcasing the performance of the A18 Pro chip that powers the iPhone 16 Pro models.
Apple has a new iPhone 16 Pro ad to promote the A18 Pro chip
The ad, titled “All Systems Pro,” shows a NASA-style control center. However, instead of managing a rocket launch, the people in the room are preparing to launch an iPhone 16 Pro.
The ad plays on the fact that the A18 Pro chip has an advanced Neural Engine and an image signal processor capable of capturing 4K video at 120 frames per second. At the end of the ad, the video also highlights the fact that the latest iPhone models also feature a USB-C port.
“The A18 Pro has a faster Neural Engine, an improved CPU and GPU, and a big jump in memory bandwidth. It also powers advanced video and photo features like Camera Control, and delivers improved graphics performance for next-level gaming,” the video description says.
Apple also ran other iPhone 16 Pro ads last month promoting 4K 120fps video and the new Camera Control. However, much of this year's iPhone ads are focused on Apple Intelligence features.
You can watch the new ad below or on YouTube:
In the U.S., the iPhone 16 Pro starts at $999, while the iPhone 16 Pro Max starts at $1,199. Be sure to check out Amazon for the best iPhone deals.
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