A new survey from Kandji highlights Apple's rapid growth in enterprise settings and its reputation as a trusted security provider. The “Apple in the Enterprise” survey provides insight into more than 300 IT professionals responsible for managing Apple devices in large organizations around the world. Here's a closer look at the results and what they say about Apple's role in modern business.
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Apple continues to grow in the enterprise market
Apple’s presence in the workplace is rapidly expanding, with 73% of organizations reporting an increase in the use of Apple devices over the past year. Employees are a critical factor in this shift, with 80% of C-suite executives citing employee demand as the top driver of Apple’s growth in the workplace. At the same time, security and reliability have also been significant contributors. iPhones are proving popular, with 69% of organizations reporting an increase in usage, while iPads are also growing in popularity, largely due to their portability for hybrid and remote work environments.
Security
Apple’s reputation for IT security is important to driving enterprise adoption. According to the survey, 72% of IT professionals believe Apple devices are more secure than other end-user devices, and 77% say they are easier to secure than Windows or Android devices. Additionally, 59% of respondents believe Apple products are less susceptible to large-scale cybersecurity outages, an important benefit as cyber threats continue to grow globally.
Apple’s focus on security resonates with IT departments looking for reliable, manageable solutions in an increasingly complex security environment. More than half (58%) of IT professionals cite security as the top benefit of using Apple devices, up 10 percentage points from last year.
Apple's Approach to AI
While security is a strong selling point, the survey also revealed some concerns about AI. A significant 92% of IT professionals expressed concerns about artificial intelligence, with bugs, privacy risks, and security vulnerabilities being the top concerns. However, when it comes to protecting end-user privacy, Apple has a clear advantage: 71% of IT professionals believe Apple does more to protect user privacy in AI applications than other technology providers.
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As a result, many companies are implementing new policies around the use of AI. Nearly 67% of organizations surveyed have established restrictions, including policies, access controls, and user training, to mitigate potential risks associated with AI.
Apple Vision Pro for Business
One interesting, forward-looking observation from the report concerns the upcoming Apple Vision Pro. Although initially positioned as a consumer product from Apple, 67% of IT professionals see the potential for it to become a business productivity tool, highlighting Apple’s continued relevance and potential for business innovation. Apple was also quick to add device management support to visionOS after its launch earlier this year.
Conclusion
This year’s Apple in the Enterprise survey from Kandji shows Apple’s competitive advantage in security and privacy — two critical areas as organizations face a rising tide of digital threats. Apple devices are increasingly viewed as a trusted and secure choice.
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Download the full survey here.
