Joe Rossignol (RED) today announced that Apple Pay's annual giving campaign has raised a total of $3 million this year for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Apple's donation was capped at $3 million, so it has reached that limit.
“Thank you to Apple and Apple customers for reaching this incredible milestone and helping provide vital medical assistance to vulnerable communities,” (RED) said.
Last month, Apple announced that it would again donate $5 to the Global Fund for every purchase made with Apple Pay on Apple.com, in the Apple Store app, or in an Apple Store from November 29 to December 8.
The Global Fund aims to fight diseases like HIV/AIDS, tuberculosis, and malaria throughout the developing world. Apple said its donation to the organization will continue to “help fund critical health programs that save lives.”
Apple is holding this fundraising campaign in the lead-up to World AIDS Day on December 1 each year.
Apple has supported the Global Fund for 18 years through its partnership with (RED), a brand co-founded by U2 frontman Bono. Apple offers select products in (PRODUCT)RED, and a portion of the proceeds from each product sold by Apple goes to the Global Fund. Apple said it has raised more than $250 million to date.
The number of Apple products available in (PRODUCT)RED has decreased in recent years.
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