Hartley Charlton
Apple was provided until June 22 to attract an application store in full accordance with the Law on the Riga Markets of the European Union (DMA) or in accordance with repeating financial fines after a fine of 500 million euros imposed in April. SRC = “/WP-Content/UPLOADS/9E20D70AA7EA7EA7EA79888888888D00B25796.JPG”/>
Yesterday the European Commission published its full 67-page rules describing Apple disorders in relation to DMA anti-crooked provisions. The commission concluded that Apple's business terms continue to limit the ability of developers to inform users about alternative payment methods outside & zwnj; App Store & Zwnj; And facilitate transactions through external platforms.
The commission determined that the remaining Apple restrictions contradict Article 5 (4) of the regulation (EU) 2022/1925, in which they prescribe that the appointed gatekeepers should allow the application developers to communicate freely with their users and offer competing payment systems without subordinate conditions or excessive payments. 2023. It prohibits the owners of platforms such as Apple to use their market position to introduce anti -competitive restrictions on how the developers work inside or outside their ecosystems. The law clearly requires that the gatekeepers allow the developers to inform users about more profitable offers available outside the gatekeeper’s platform, include links to external payment methods and do it for free.
Earlier, Apple argued that its recently introduced business Termins, which allow developers to add one external link to the application for sending users to their own websites, met the requirements of DMA. In accordance with these rules, the developers are required to follow the standardized stream developed by Apple, which includes the interstitial warning screen that appears before users are redirected to external sites. In addition, Apple prohibits the developers to pre-fill out user data, such as accounting data or purchase data in the URL address used for redirection. According to the decision, the developers still cannot contribute to alternative payment systems in their applications, and the structure imposed by Apple continues to create friction and prevent user redirecting. In addition, Apple still imposes a 27% commission for any digital purchases made through external websites related to the application that is only slightly lower than 30% of the standard purchase commission in the application, and supposedly undermines the concept of resolution of free steering.
The commission rejected the interpretation of Apple DMA, in which the company claimed that it had only to “allow” the steering, and not “facilitate” it. In its decision, the commission said that the Apple technical and procedural barriers led to the fact that the developers did not allow users to direct users to external purchase options and, therefore, violated the law. He added that Apple “did not put forward any convincing arguments that question the serious severity of non-compliance.” The decision also criticized Apple that its measures were developed to protect user safety and confidentiality.
, in the application provided by 9TO5MAC, after publishing a complete resolution, Apple said:
in the decision on 70 pages published today, which justifies the target actions of the European Commission against Apple, which threatens the confidentiality and safety of our users in Europe and forces us to give out our technology for our technology for Freedom. Their decision and an unprecedented fine appeared after the commission constantly moved the goals to comply with the requirements and repeatedly blocked the monthly efforts of Apple to implement a new decision. The solution is bad for innovation, bad for competition, bad for our products and bad for users. While we are appealing, we will continue to interact with the commission to protect on behalf of our European customers. These current fines will be determined on the basis of the seriousness of the violation and income of the company. Apple also must pay the initial fine of 500 million euros by July 23 or begin interest. All forum participants and visitors can read and monitor the topic, but the publication is limited by members of the forum with at least 100 messages.
Tags: European Commission, European Union [177 Comments]
