Update:Turns out Tim Cook was misunderstood in the CNBC story. The full quote in context does not imply an announcement of AI software at next week's hardware event, although Apple does imbue its chip with AI readiness. Here's the full quote in context:
”Looking ahead, we're preparing for an exciting product announcement next week that we think our customers will love. And next month we have the Worldwide Developers Conference, which has generated a lot of enthusiasm among our developers. We can't wait to reveal what we have in store. ”
Also, with a pause inserted to explain what happened:
“And we're entering a period of time where we're extremely excited, like I'm literally on the edge of my seat, because next week we have a product event that we're super excited about. And we've got Worldwide Developers Conference coming up in just a few weeks, and we have some big plans that we'll be announcing at both of those events. [pause]From an AI perspective
Apple is expected to unveil its AI software innovations in June during the Worldwide Developers Conference.
Original story before corrections:
Apple CEO Tim Cook has confirmed that the company will discuss artificial intelligence at its iPad event next week. Cook said Apple has “big plans to announce”; for artificial intelligence during the May event and June developer conference.
According to CNBC, in an earnings call:
Cook also said Apple has “big plans to announce” from an “artificial intelligence perspective” during its iPad event next week, as well as at the company's annual developer conference in June .
While this isn't the first time Apple has officially announced major AI news coming this year, it is confirming a report this week that there will also be an artificial intelligence aspect. intelligence. to an iPad event scheduled for next week.
Cook has been hyping investors all year about Apple's upcoming artificial intelligence announcements. In February, Apple's CEO hinted that news about artificial intelligence would come later this year, suggesting the release of iOS 18. Later that month, Cook said that Apple would “break new ground”; on generative AI in 2024.
Last November, he used an earnings conference call to express that Apple was looking at generative AI in a responsible way. Previously, the company claimed that Apple had been investing in generative AI technologies “for many years.”
Apple's upcoming event is set for Tuesday, May 7. at 10 a.m. ET. WWDC will take place a month later, with the opening speech set for Monday, June 10.
