Apple Intelligence officially launched today as part of iOS 18.1. To coincide with the launch, Apple has released a pair of new iPhone 16 ads that highlight its latest features.
New Apple Intelligence Videos Continue an Established Theme
Apple has previously released three Apple Intelligence ads for the iPhone 16, but all of them debuted before any of the official AI features were released.
Today, two new Apple videos highlight features that iPhone 16 owners can use today in iOS 18.1.
The first ad highlights one of my favorite AI features: creating Memory Movies. And the second video gives an introduction to new writing tools.
Both videos expand on the same theme as Apple's first iPhone 16 ad: using Apple Intelligence to mitigate human error and weakness. And each one does it in a humorous way.
Here are two new ads:
