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Airpods Pro 3 to help maintain Apple's place in the headphone market amid an increase in inexpensive competition

Hartley Charlton

Apple's position as a dominant force in the global market of true wireless stereo (TWS) is expected to continue until 2025, according to the study of counterpoints. The forecast describes a 3% increase compared to the annual period from year in global supply of TWS for 2025, signaling about the transition from rapid growth to a more mature phase for this category. While Apple will remain a leading brand brand and brand recognition, the report assumes that the growth of volume will lead cheaper models of less than $ 50 from other brands caused by developing markets and replacing demand. According to rumors, the new model includes improved immersive audio and function of the function. In fact, Apple is expected to lose the market share this year. “Around 2027, a more noticeable increase in volume is expected when standard AirPods and a new version equipped with ANC are produced,” added Counterpoint. The success of Xiaomi is attributed to its inexpensive price strategy and a wide global distribution network, while JBL has acquired traction in markets such as India, offering reliable medium -level products with aggressive prices and discounts. Dynamics.

Tags: Airpods Pro 3, Counterpoint [30 comments]

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