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Apple considers a theatrical hand against the backdrop of $ 250 million on F1: Film

Hartley Charlton

against the backdrop of his desire to promote “F1: The Foil”, Apple considers the opportunity to start his own theatrical distribution unit, reports Wall Street Journal. In the original video content in 2019 with the launch of Apple TV+, a service located as a curatorial platform for high -quality original programming. Since then, the company has invested billions of dollars in films and TV shows, attracting top -level talents, including Leonardo DiCaprio, Robert de Niro, Martin Scorsese and Kate Blanchett. Nevertheless, the service has not yet given the theatrical success of the breakthrough or will significantly affect the wider streaming landscape in terms of the volume of the subscriber. Brad Pitt, who plays a leading role as an aging driver Formula 1, returning to sports, apparently, was paid more than the basic level of 20 million US dollars, usually intended for A-List actors, and will receive part of the navigation of the film if the film is strongly performed. I released one cash hit. However, according to surveys before release, F1 with all his might tried to arouse interest among the audience outside the elderly men.

Apple does not process the theatrical distribution F1 directly. Instead, Warner Bros. Pictures controls the global release of the film in accordance with the agreement on the distribution of income. A person familiar with the agreement said that the share of income from the cash desk of Warner is increasing to the proportion to the total sale of tickets. According to reports, Apple considered the issue of creating its own theater distribution unit, but at the moment the company continues to rely on external partners for wide theater issues, which limits its ability to control the terms of the exhibition, advertising expenses and the distribution of the theater. It is expected that it will be broadcast exclusively on & zwnj; Apple TV & zwnj;+ after its theatrical launch.

Tags: Apple TV Plus, The Wall Street Journal [113 comments]

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