Joe Rossignol
Apple's senior vice president of services Eddy Cue has explained why the iPhone maker has no plans to build a Google-like search engine.
In a filing in a U.S. federal court in Washington, D.C. last week, Cue said Apple opposes the idea for the following reasons:
- Developing a search engine would cost Apple “billions of dollars” and “take many years,” and it would divert investment money and employees from “other growth areas” the company is focused on.
- The search business is “growing rapidly” due to artificial intelligence, so it would be “economically risky” for Apple to build a search engine engine.
- To build a “viable” search engine business, Apple would have to “sell targeted advertising,” which is “not a core business” for the company and would conflict with its “long-standing privacy commitments.”
- Apple does not have the “specialized talent” and “operational infrastructure” needed to build and run a successful search engine business.
Earlier this year, a judge in the Justice Department’s antitrust case against Google ruled that a deal that installed Google as the default search engine in Apple’s Safari web browser was illegal. In his filing, Cue asked the court to allow Apple to defend the deal by calling its own witnesses to testify during the trial.
“Only Apple can speak to what types of future collaborations might best serve its users,” Cue wrote. “Apple is relentlessly focused on creating the best possible user experience and is exploring potential partnerships and agreements with other companies to make that happen.”
As part of the deal, Cue said Google has paid Apple about $20 billion in 2022 alone.
If the agreement is no longer in effect, Cue said it “will limit Apple's ability to continue to deliver products that best meet the needs of its users.”
The statement was previously reported by Reuters.
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