Hartley Charlton
With such a wide range of products now available, Apple devices will be under many families’ Christmas trees this season. However, there are three that are most likely to be there.
According to Piper Jaffray surveys, Apple consistently ranks among the most desired brands among teens, appearing in 10% of all holiday wish lists, far ahead of rivals like Nike and Louis Vuitton.
AirPods
AirPods are one of the most popular tech gifts during the holidays. In a 2022 Statista survey, headphones and earbuds were ranked as the most in-demand tech gift, with 61 million American adults planning to buy them during the season.
Given Apple’s popularity and the AirPods’ market dominance, it’s likely that they will make up a significant portion of those purchases. Their relatively affordable price compared to other Apple products, coupled with frequent discounts, cements their place as a top holiday gift.
Apple recently released the fourth-generation AirPods in two flavors: one entry-level model for $129 and one pricier model with active noise cancellation and wireless charging for $179, which will also likely contribute to an increase in gifting at this time of year.
Apple Watch
The Apple Watch has become a popular gift for all ages, and its popularity as a holiday gift continues to grow.
According to the latest data from Consumer Intelligence Research Partners (CIRP), 9% of Apple Watch owners reported receiving their watch as a gift during the holiday season, compared to just 2% the rest of the year.
Apple has expanded the Apple Watch lineup for 2020 with the addition of the affordable Apple Watch SE and the premium Apple Watch Ultra, offering three very different models that suit a wide range of users and budgets. Somewhat similar to AirPods, the Apple Watch is often discounted, and the Apple Watch SE starts at just $249, making it an ideal gift.
iPad
The iPad remains a popular holiday gift, especially for families and students, thanks to its versatility and range of models to suit different needs.
CIRP data shows that 6% of the iPad's purchases buyers received their device as a gift during the holiday season, compared with 2% in other quarters.
With a starting price of $349, the 10th-generation iPad offers a very affordable entry point into Apple’s tablet lineup. With a 10.9-inch display, A14 Bionic chip, and support for accessories like the Apple Pencil and Magic Keyboard Folio, it’s a good choice for those looking for an affordable, all-in-one device for entertainment or light productivity. For those willing to spend more, Apple’s iPad mini, iPad Air, and iPad Pro offer additional options.
Like AirPods and Apple Watch, the iPad frequently offers discounts around the holidays, ensuring that it remains one of the most popular holiday gifts.
What About the iPhone and Mac?
Despite their popularity, Apple's other flagship products — the iPhone and Mac — are rarely given as gifts. CIRP data shows that about 0% of iPhone buyers and just 1% of Mac buyers received their devices as gifts during the holiday season. The reasons for this are relatively simple: Both products are expensive, and gifting them often requires making more complex purchasing decisions, such as subscribing to carrier plans or choosing storage configurations.
Which Apple devices are you gifting this holiday season? Let us know in the comments.
Tags: CIRP, Piper Jaffray[ 44 comments ]
