Joe Rossignol
Since 2006, Apple has partnered with the (RED) brand to raise money for The Global Fund, an organization that aims to fight diseases like HIV/AIDS, tuberculosis, and malaria in Africa. Through this partnership, Apple has long offered a (PRODUCT)RED color option on some products, but has scaled back those efforts in recent years.
The only current-generation (PRODUCT)RED product that Apple sells new is the iPhone SE 3, which is expected to be discontinued in March. Beyond that, its only remaining (PRODUCT)RED products are the iPhone 14 and a few older iPhone cases.
Apple didn’t offer any of the iPhone 15 models in (PRODUCT)RED, and that trend has continued with the iPhone 16 models so far. Last year, it offered the aluminum Apple Watch Series 9 in (PRODUCT)RED, but that device has since been discontinued, and the color option is not available for the Apple Watch Series 10. Apple also discontinued the (PRODUCT)RED version of the Sport Band that was available with the Series 9.
In addition, Apple has used different branding for new Beats products available in red, like Statement Red and Transparent Red.
Does this mean Apple is phasing out the (PRODUCT)RED branding? It’s hard to say for sure, as the color may come back more selectively from time to time. However, the number of products available in (PRODUCT)RED has certainly dwindled over the past two years, so the color's future appears to be in jeopardy.
Apple continues to support the Global Fund through its annual Apple Pay donation program, which runs from November 29 to December 8.
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