Joe Rossignol
The Apple Vision Pro is now available in stores and starting shipping to customers in South Korea and the United Arab Emirates. Customers can also now sign up for a free 30-minute demo appointment at Apple Stores in both countries.
Apple has localized the Vision Pro pages in South Korea and the United Arab Emirates with more details on the headset for those unfamiliar.
Apple first launched the Vision Pro in the U.S. in February, starting at $3,499. The headset launched in Australia, Canada, France, Germany, the U.K., China, Hong Kong, Japan, and Singapore in June and July. With the addition of South Korea and the United Arab Emirates, the headset is now available in 12 countries and regions.
In July, research firm IDC estimated that Vision Pro sales would total fewer than 500,000 units this year. In a recent interview, Apple CEO Tim Cook acknowledged that the Vision Pro isn’t a mass-market product due to its high price.
“At $3,500, it’s not a mass-market product,” Cook said. “This is an early adopter product right now. The people who want tomorrow’s technology today — that’s who it’s for. Fortunately, there are enough people in that camp that it’s exciting.”
Currently in beta, visionOS 2.2 adds an ultra-wide mode to the Mac’s Virtual Display feature.
Related review: Apple Vision ProBuyer’s guide: Vision Pro (buy now)Related forum: Apple Vision Pro[ 57 comments ]
