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Are You Waiting for a New Apple TV? Here's What the Latest Rumors Say

Joe Rossignol

The current Apple TV was released two years ago this month, so you may be wondering when the next model will come out.


Below, we summarize the rumors about the next generation of Apple TV.

In January 2023, Bloomberg's Mark Gurman reported that the new Apple TV is planned for release in the first half of 2024:

In addition to upcoming smart displays and a new speaker, Apple is working on an update to its set-top box. A new version of the current design is in the works for the first half of next year with a faster processor, according to sources.

The first half of 2024 has passed without a new Apple TV, so that rumor has died down.

Last month, Gurman said that the “stable stock” of the Apple TV suggests a new model won't be coming “in the near future” after all:

While the company has been working on an update to the Apple TV set-top box this year, no new model has been released, and the stable stock of the device suggests a new version won't be coming in the near future.

Overall, there's no longer a clear timeline for the next Apple TV. If you're thinking about buying an Apple TV, we recommend waiting until at least the end of October in case a new model is announced that month, like in 2022.

Here's when the previous five Apple TV models were announced:

  • Third-generation Apple TV 4K: October 2022
  • Second-generation Apple TV 4K: April 2021
  • First-generation Apple TV 4K: September 2017
  • Apple TV HD: September 2015
  • Third-generation Apple TV: March 2012

Whenever the next Apple TV comes out, it's rumored to feature a faster processor than the current chip A15 Bionic, and an even lower price tag. Apple analyst Ming-Chi Kuo has suggested that the next Apple TV could start at under $100. In the US, the current Apple TV is available with 64GB or 128GB of storage for $129 and $149, respectively.

There have been no rumors of major design changes for the next Apple TV, but Gurman has said that Apple is considering adding a built-in camera to a future model. tvOS 17 added the FaceTime app to Apple TV, allowing users to make video calls using the rear camera on a connected iPhone or iPad. If the Apple TV were to get a built-in camera, users would no longer have to rely on an external device to make video calls on their TV.

Check out our Apple TV review for more details.

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