Julie Clover
During today's earnings call covering the second fiscal quarter of 2024, Apple CEO Tim Cook again spoke about Apple's work on generative artificial intelligence. He said Apple has “advantages” that will “set it apart” in the age of artificial intelligence, and some “very exciting things” will be shared with customers in the near future.
We remain optimistic about our capabilities in generative AI. We are making significant investments and look forward to sharing some very exciting things with our customers soon.
We believe in the transformative power and capabilities of artificial intelligence and believe we have advantages that will differentiate us in this a new era, including the unique combination of seamless integration of Apple hardware, software and services, the revolutionary Apple processor with our industry-leading neural engines, and our unwavering focus on privacy at the heart of everything we create.
Rumor has it that Apple's first AI features are designed to run on the device rather than accessing a cloud service, which will make Apple's AI much more private and secure than the online version of AI. Apple's plan to bring generative AI to the device will require significant CPU and GPU power, and Apple plans to focus on AI in the new M4 chip.
We could see the M4 chip as early as next week. in the new iPad Pro models, and Bloomberg's Mark Gurman reported last weekend that there's a chance Apple will introduce the chip in the iPad Pro models.
Tags: AAPL, Earnings[ 134 comments ]
