In addition to using Gemini to implement features in its apps and services, Google offers its LLM to third-party developers. Apple is reportedly in talks with Google to license Gemini for the iPhone.
According to Bloomberg, “active talks are underway to allow Apple to license Gemini, Google's suite of generative AI models to power some of the new features coming to iPhone software this year.” Apple has also held talks with OpenAI, which powers Microsoft's artificial intelligence capabilities.
Apple is specifically looking for partnerships in cloud-based generative artificial intelligence, and today's report cites text and image generation as an example of what Gemini can be used for. At the same time, Apple is working to offer its own AI models and capabilities on devices in the upcoming release of iOS 18.
Discussions are still ongoing, and it is unclear what the AI agreement will be called. This would be a significant expansion of the existing relationship – the default search engine – between the two companies.
Top comment by Karl Meszaros
They probably should have used some of that $10 billion spent on cars to fund artificial intelligence instead.
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As for the rest of the industry, Google announced a partnership with Samsung in February to bring Gemini's power summing capabilities to the Galaxy S24's notes and voice recording apps, as well as the keyboard. Samsung is also using Imagen 2's text-to-image diffusion for its generative editing feature in its photo gallery app. All of these features require server-side processing, but Samsung also uses a version of Gemini for the device.
Google offers Gemini in three sizes, with Pro used by most first-party and third-party apps. Gemini 1.0 Pro supports the free version of Gemini.google.com, and 1.0 Ultra is used by the paid Gemini Advanced tier.
Gemini 1.0 is available in the stable version, but in mid-February Google announced Gemini 1.5 with a significantly expanded context window. allowing you to perceive more information. This can make “the output more consistent, relevant and useful.”
- Gemini Ultra: The largest and most efficient model for very complex tasks.
- Gemini Pro: The best model for scaling. for a wide range of tasks.
- Gemini Nano: the most efficient model for tasks on the device.
Bloomberg does not expect a deal announcement until WWDC in June, Apple chooses OpenAI or even several vendors suggested as opportunities in today's report.
Learn more about Gemini:
- Gemini now allows you to customize and change responses using tip.
- Google Cloud and Stack Overflow partner on Gemini for developers.
- Sundar Pichai reviews Gemini's “unacceptable” bugs and major fixes.
