Tim Hardwick
Newly launched luxury airline Beond has announced it will offer passengers Apple Vision Pro headsets for “immersive in-flight entertainment”.
The premium leisure airline said it will provide Apple devices to passengers on its flights to the Maldives, where the airline is based. From the press release:
Beond Chairman and CEO Tero Taskila said: “Apple Vision Pro will redefine in-flight entertainment, and we will be the first to offer it to select passengers. In addition to our existing and growing library of onboard content such as movies and games, Beond will showcase the amazing resorts and activities in the Maldives. We're currently working with partners in the Maldives to produce some truly amazing footage. The in-flight experience will create anticipation among passengers even before they arrive in the Maldives. Offering Apple Vision Pro is another step in our commitment to providing our customers with a premium travel experience from the beginning to the end of their journey. We are proud to be the first airline to introduce this technology.”
The overall reaction to the Apple Vision Pro has varied from users, critics and the general public. However, everyone agrees with wearing a headset while flying is one of the most popular applications.
Recognizing the potential of the headset to make long-haul flights more private and free, Apple included a Travel mode in VisionOS, which stabilizes the image for users in on an airplane, allowing them to, for example, watch movies on a huge virtual screen.
Beond said it will offer “revolutionary Apple content” starting in July 2024. The news follows Beond's launch of commercial passenger service in 2023 from Munich, Zurich and Riyadh to Male, Maldives. Beond says it plans to debut flights from Milan, Dubai and Bangkok to the Maldives in mid-2024 with a flat seat configuration.
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