Two new Apple Watch ads highlight real life-saving features

Image credit: Apple

Apple shared two new videos based on real events in which the Apple Watch saved the owner's life through heart rate monitoring and failure detection.

The first ad published by Apple Australia is “Lexi's Heart”. It tells the story of Lexi Northcott, a young woman who began receiving low heart rate alerts on her Apple Watch.

In Northcott's case, Apple Watch was instrumental in detecting a congenital heart block, allowing doctors to give her a pacemaker and save her life.

In September 2022, a man from the UK praised the Apple Watch for saving his life after his heart stopped 138 times in 48 hours.

The second ad, titled “Bruce and Roo,” tells the story of how Apple Watch called 911 to Bruce Mildenhall's location after he was knocked unconscious by a kangaroo while riding his bike. Bruce jokes that he still wears his Apple Watch every time he gets on his bike and still looks out for kangaroos with tire tracks.

Apple often highlights lives saved in commercials and pre-event materials.

In January 2022, an ad for the Apple Watch Series 7 reminded users that it could be used to call 911, with a video reproducing emergency calls made through the wearable device.

In February 2022, Apple Watch alerted authorities that a man fell from an electric bicycle and suffered a head injury.

Apple Watch recently saved a student in Delaware from carbon monoxide poisoning thanks to the last-minute use of emergency SOS on her Apple Watch.

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