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This is what Tim Cook looks like in Apple Vision Pro

Tim Hardwick

Tim Cook has finally been photographed wearing the Apple Vision Pro headset. The photos accompany a Vanity Fair article about the device, which is featured first on the magazine's digital cover.


This is the first time the Apple CEO has been seen wearing this device since its unveiling at WWDC 2023 in June. Considering that Cook is typically keen to model and show off on Apple devices, especially during keynote events and appearances, it's interesting that the company has seemed to be a little more reticent to take the same approach with the Vision Pro so far.

The article contains quotes from interviews with ‌Tim Cook‌, Greg Joswiak, James Cameron, Jon Favreau and others about their experiences with ‌Apple Vision Pro‌, how the headset was developed, and much more. Here are a few selected quotes from an article written by Nick Bilton:

If you want, you can actually lie down on the couch and put displays on the ceiling,” Cook told me. “I watched season three of [Ted] Lasso on my ceiling and it was incredible!” When I got home and my own Apple Vision Pro was connected, I was watching Ford v Ferrari on the ceiling, and the spatial audio made it feel like Ken Miles' Ford GT40 was in the room with me. “I think meditation is on a different level than anything I've ever experienced, and I've been meditating for a long time,” Cook said. I've always had problems with meditation, and he was right about that too. “And I use it for productivity,” Cook told me.

[…]

“I would say my experience has been religious,” director James told me Cameron when I asked him about his first encounter with Apple Vision Pro. “I was skeptical at first. I don't worship the great god of Apple, but I was really shocked.”

[…]

If there is one consistent complaint about Apple Vision Pro, it's all about size and weight. It's about 20 ounces, which may not seem like much because you're cooking with ounces, you're not necessarily carrying them. But it's the same as five sticks of butter – imagine walking around with five sticks of butter on your face all day. Carolina Cruz-Neira, a pioneer of virtual reality, told me that the way the device rests on your face really affects how you respond to the technology. “I work in the field of virtual reality. for over 30 years, and until we can take the scuba mask off your face and make it less noticeable, we're not going to make this technology mainstream,” Cruz-Neira said. “And the size and weight of these diving masks will not be decided in a year.”

[…]

“There was nothing we could do to make it lighter or smaller “, Richard Howarth [Apple's vice president of industrial design] explained. “It's the state of the art.” Everyone else I spoke to at Apple expressed the same sentiment. “It feels like we've looked into the future and captured this product.” , Joswiak told me. “You paint the future on your face.” So did Rockwell, who told me: “We've packed as much technology as we can fit into this small form factor.”

You can read the full review on Vanity's Fair website.

‌Apple Vision Pro‌starts at $3,499 and goes on sale in the US this Friday, February 2nd. Apple said Vision Pro will be released in other countries later this year.

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