Spotify launches music videos in beta in 11 countries

Tim Hardwick

Spotify today announced support for music videos, a new feature the streaming service is calling “beta” with a limited catalog available in 11 markets.

Music videos for supported tracks will appear on the Now Playing screen for Spotify Premium users in the UK, Germany, Italy, Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya.

The Switch to Video icon appears above the song title in supported music tracks. Tapping starts the song from the beginning with an accompanying video in Now Playing view, which can also be rotated to landscape orientation on iPhone and Android.

Supported artists include Ed Sheeran, Doja Cat, Ice Spice, Aluna and Asake, and videos can also be accessed on desktop computers or smart TVs. Spofity told TechCrunch that its full music catalog will eventually include “thousands” of songs.

Video content on Spotify has previously been limited to video podcasts and short, repeating music videos while a song is playing. Apple Music has included its own catalog of music videos for six years now. This feature was introduced with the release of iOS 11.3 in March 2018.

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