TECH

MLS teams to receive custom Beats headphones as part of multi-year brand deal

Special Beats headphones under the MLS brand

Apple's Beats has become an official MLS partner for consumer audio products, the company personal audio company producing exclusive Beats headphones for eight teams.

The global agreement, announced Monday, is a multi-year agreement under which Beats will provide customized versions of Beats headphones created specifically for teams.

Eight teams have been selected to create custom headphones in 2024, including Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville, New York, ” St. Louis City and Toronto. The rest will be added to the list in the future.

In addition to custom headphones, MLS players will be featured in Beats brand marketing campaigns that will promote both Beats and MLS. Players will also wear Beats headphones on the field before and after matches.

“For more than a decade, the world's best athletes have chosen Beats headphones to help them prepare for play and enhance their focus, while also allowing them to showcase their style and personality,” Beats said. Marketing Director Chris Thorne.

“We are thrilled to join forces with MLS, one of the fastest-growing and most dynamic sports leagues in the world,” Thorne continued. “Beats will work closely with MLS clubs and top players to deliver amazing experiences throughout the upcoming season.”

Camilo Durana, MLS executive vice president of partnerships, properties and events for Apple, added: “Music inspires our players, our supporters and our communities. We're excited to work together with Beats and its premium products to strengthen the connection.” between sound, expression and the play of the world.”

It's unclear whether these special headphones will ever be sold to consumers, but given previous collaborations, it's possible that MLS-inspired designs could be released in the future.

The announcement comes ahead of the start of the 2024 season, which begins on February 21. Apple TV also offers an MLS Season Pass, which costs $99 for the entire season or $14.99 per month, with Apple TV+ subscribers paying. $79 per season.

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