Microsoft has no plans to release Xbox Cloud gaming app for iOS because there's 'no room' for monetization

By Julie Clover

Microsoft currently has no plans to release the Xbox Cloud Gaming app for iOS because there is no monetization opportunity, Microsoft Gaming CEO Phil Spencer told The Verge. When asked whether recent changes to Apple's app ecosystem in the European Union leave “room” for Xbox Cloud Gaming on iOS, Spencer said monetization is an issue and that the Digital Markets Act requiring Apple updates “doesn't go far enough.” to open up competition.” .”

There is no room for us monetization of Xbox Cloud Gaming on iOS. I think the proposal put forward by Apple – and I think Sarah Bond's comments on this were correct – does not go far enough to open up. In fact, one might even say that they are in what are going in the opposite direction, in a sense, but they certainly don't go far enough to open up competition on the world's largest gaming platform.

We will continue to work with regulators, as well as Apple and Google, to create space for alternative storefronts. I'm a big fan of the way Windows works and you have the Microsoft Store on Windows, you have Steam, you have the Epic Games Store, you have GOG. You have alternatives and I think alternative ways of buying things benefit consumers and creators. I think the biggest mobile platform for gamers should have the same.

Spencer said Xbox president Sarah Bond's previous comments were “correct.” Back in January, Bond said Apple's policy was “a step in the wrong direction.” Spencer said Microsoft plans to continue working with regulators to “create space for alternative storefronts.”

In the European Union, the Digital Markets Act requires Apple to allow alternative app markets and alternative payment methods. , but Apple is requiring developers who choose to use the alternative app marketplace to agree to new business terms that include a core development fee of €0.50 per user. Companies like Spotify and Epic Games have criticized Apple's compliance with the DMA requirements. Spotify CEO Daniel Ek said Apple's plan is a “complete farce” and Epic Games CEO Tim Sweeney called Apple's implementation “an insidious new example of malicious compliance.”

Along with changes to European legislation B According to the DMA, Apple has also changed its App Store policies regarding cloud gaming apps. Apple now allows streaming of gaming apps on the ‌App Store‌ worldwide, with apps able to offer a wide range of games in one app. Previously, cloud gaming services were available only through the web interface.


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