TECH

Messi promotes MLS season ticket in new Apple TV ad

'You& #039;have never seen saw this one in the MLS' commercial [Apple TV]

Apple has released a new Instagram ad featuring Lionel Messi and other soccer players promoting a Major League Soccer season pass on Apple TV.

On Sunday, an Instagram video titled “You've Never Seen It Like This In MLS” was released to promote the Apple TV MLS Season Pass, which will be available for the 2024 season on January 29.

The video itself is a quick montage of footage, starting with two football fans opening the Apple TV app on an iPad in a car. What follows is a fever dream-like scene involving goats, giant goalkeeper gloves and unusual camera shots, as well as appearances by Messi, Cucho Hernandez, Roman Burki, Hani Muktar and Benjamin Cremasca.

The video ends with two fans in a car parked in the middle of a soccer field and the slogan “You've never seen MLS like this.”

The 2024 MLS season begins on Wednesday, February 21, when defending League Cup champions Inter Miami host Real Salt Lake.

Season Pass also includes in-depth coverage and analysis, as well as exclusive content. In 2024, it will also be the first of its kind for Hispanic fans.

The app also features Multiview for Apple TV 4K and iPad for viewing up to four simultaneous matches, as well as personalized club viewing.

MLS Season Pass costs $99 for the entire season or $14.99 per month, with Apple TV+ subscribers paying $79 per season.

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