by Joe Rossignol
The iPhone 15 Pro Max has seen “strong” demand since the device became available for pre-order on Friday, according to supply chain analyst Ming-Chi Kuo.
In a post on Medium today, Kuo reported that demand for the iPhone 15 Pro Max exceeded demand for the iPhone 14 Pro Max during the same period last year year. However, he said that demand for the iPhone 15 Pro is still weaker than for the iPhone 14 Pro, which he believes could be a result of more customers choosing to buy the Pro Max model this year.
iPhone The 15 Pro Max features an exceptionally upgraded telephoto lens with 5x optical zoom, up from 3x on the iPhone 15 Pro. In the US, the iPhone 15 Pro Max starts at $1,199 for 256GB of storage, although Apple no longer offers the Pro Max with 128GB of storage for $1,099 as in past years.
Kuo reiterated that the iPhone 15 Pro Max entered mass production later than other iPhone 15 series devices, which contributed to long delays in shipments of the device. In the US, select configurations of the iPhone 15 Pro Max are currently scheduled to ship on Apple's online store in November. He said the Pro Max continues to face production problems that are “more pronounced” than other models.
Kuo believes demand for the iPhone 15 and iPhone 15 Plus is “about the same level.” with iPhone 14 and iPhone 14 Plus after the same time.
All four iPhone 15 models will be released on Friday, September 22.
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