iPhone sales rise in Japan, fall in China

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Two different market research reports have good and bad news for Apple. One points to Apple's growing market share and continued dominance of the Japanese smartphone market, and the other describes the sharp decline in iPhone sales in China.

As for Japan, it's been the case for a long time that there is Apple, and then , far behind, there are all the others – …

In Japan, IDC points out that Apple continued to see market share gains in the second quarter, with the company rebounding in the final quarter of last year. accounting for more than half of all smartphone sales in the country.

Closest competitor Sharp lags far behind Apple's 51.9% share, down just 10.9%.

In China, however, Huawei's unexpected (and still largely unexplained) comeback caused iPhone sales to fall 24% year-on-year in the first six weeks of the year, according to the latest data from Counterpoint Data. Over the same period, Huawei's own sales grew by 64%.

Apple's iPhone struggled in the first few weeks of the year for several reasons. “First of all, it faced stiff high-level competition from a resurgent Huawei, while it was squeezed in the middle by aggressive pricing from the likes of OPPO, vivo and Xiaomi,” senior analyst Mengmeng Zhang said, adding : “While the iPhone 15 is a great device, it doesn't offer significant upgrades over the previous version, so consumers are fine holding on to the older generation iPhone for now.”

The firm notes that Moreover, it was a tough comparison for Apple.

It may be noted that the first six weeks of 2023 saw abnormally strong performance, with significant unit sales products have been delayed from December 2022 due to production issues, adding to the negative year-over-year comparison.

Photo by Andre Benz on Unsplash

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