In a nod to Hitchcock's 1963 horror thriller The Birds, Apple's new 30-second ad promotes strength. from Ceramic Shield.
The video shows a woman riding a bicycle through the park, her iPhone attached to the handlebars and using Apple Maps to navigate …
She was dive-bombed by a bird and fell off her bike, her iPhone flying away. He lands face down—conveniently on a dirt path covered with branches and leaves, rather than on the sidewalk.
The woman reaches out, picks him up, and turns the screen toward her to make sure it's intact. . It is covered with glass “Stronger than any smartphone glass.” caption, then “Relax, it's an iPhone.” – before the bird attacks and runs away again.
Ceramic Shield was first introduced on the iPhone 12, and tests showed it to be more pressure resistant and one point higher on the Mohs hardness test.
At the moment, the ad is only on Apple's Australian YouTube channel, but it will likely appear on the American channel as well. You can watch it below.