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Apple's iPhone AI talks with Google and OpenAI still ongoing

by Tim Hardwick

Apple is continuing talks with Google and OpenAI about using their generative large language models as the basis for new iPhone AI features, but an official announcement isn't expected until the summer, according to Bloomberg.


Today's report follows news earlier this week that Apple is in talks with Google to integrate its Gemini artificial intelligence . to the iPhone as part of iOS 18.

Apple CEO Tim Cook has promised that the company will “break new ground” in artificial intelligence this year, and iOS 18 is expected to play a big role. However, Apple's internal work is reportedly focused on smaller AI features that run on the device and don't require an Internet connection.

To implement more powerful cloud-based generative AI features, such as the ability to create images and write essays based on individual requests, Apple is looking for a partner that already has the necessary large-scale hardware infrastructure and computing capabilities.

Siri is expected to take advantage of artificial intelligence. improvements Apple plans to make in iOS 18. One source suggested that Apple plans to use large language models to completely revamp Siri and turn it into the “ultimate virtual assistant.”

Bloomberg's Mark Gurman says that One of the features Apple is developing is improved interaction between Siri and the Messages app, which will allow Siri to more effectively auto-complete sentences and answer complex questions.

But with devices like Nvidia and others As AI companies continue to reshape the technology landscape, some investors are reportedly concerned that Apple will not be able to keep up with the pace of change and may not see the “hyper growth” expected of it if the iPhone maker fails to raise its profile beyond through the introduction of generative artificial intelligence. features of this year.

Tags: Apple GPT Guide, Google, OpenAI[ 145 comments ]

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