Apple Vision Pro says “Hello” in new commercial

'Hello, Apple Vision Pro' advertising space


Apple has released a new ad for the Apple Vision Pro on its official YouTube channel, showcasing the different ways the headset can incorporate spatial computing into the user's environment.

The minute-long commercial, titled “Hello Apple Vision Pro,” posted on Apple's official YouTube channel on Sunday, begins with a man putting on the headset at the start of his workday. After putting on the device, eye tracking and finger pinch are used to open Keynote before Messages appear in view.

The video then cuts to a man watching a movie on the couch and gestures to zoom in on the screen. The rest of the commercial shows other situations in which the headset can be useful, including a FaceTime call, a man viewing a panorama, and a woman blocking out her surroundings while on a plane to watch a movie without distractions.

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Users throughout are shown how they see the environment, in including working on the Magic Keyboard and playing football with a child.

A close-up of the EyeSight feature is shown at the end of a man sticking his tongue out at his daughter.

Accompanied by Roger Hodgson's song “Dreamer” advert ends in typical Apple fashion with the Apple logo.

The ad comes less than a week before the first Apple Vision Pro headsets hit consumers' hands on February 2.

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