Apple releases 2023 app store transparency report

Posted by Julie Clover

Apple today released its second annual App Store Transparency Report [PDF], detailing details such as the number of apps that were rejected during the year, the number of customer and developer accounts deactivated, the number applications removed from the ‌App Store‌ and much more.

In 2023, there were a total of 1,870,119 apps available, and Apple reviewed 6,892,500 application applications. 1,763,812 applications were rejected, with performance, design and legal issues cited as the main reasons why an application was not approved. 277,923 apps were approved after being rejected after changes were made.

116,117 apps were removed from the ‌App Store‌, and the top categories for removal included Utilities, Games, and ” Business”. 76,887 apps were removed for violating Design Guideline 4.0, and 35,245 apps were removed for violating the ‌App Store‌ rules to prevent fraud.

Apple removed 1,285 apps at the request of the Chinese government and 103 at the request of the South Korean government. The apps have also been removed from India, Russia, Indonesia, Lithuania, Ukraine and several other countries at the request of their respective governments.

398,499,012 customer accounts search the ‌App Store‌ average weekly, and 166,360 apps appear in the top 10 results for at least 1,000 searches each week. Apple said earlier this week that it has closed 373,739,771 customer accounts and prevented approximately $1,838,127,451 in fraudulent transactions.

For more information, visit Apple ‌App Store‌ figures can be found in the full report. [PDF]

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