APPLE

Apple promotes 'Reasons to Upgrade' on new iPhone comparison website

Apple is making it easier for iPhone users to find out what's new when they buy a new device. New Reasons to Upgrade Section A tool on Apple's website offers a detailed analysis of the differences between the iPhone 15 and earlier models, starting with the iPhone 11.

While Apple has long had a comparison tool on its website, this Why Upgrade? the site brings a new twist to things. Apple offers details on things like camera upgrades, performance improvements, design changes, and more.

Apple's tool allows shoppers to compare the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max with the latest iPhone 15 series. The tool does not provide any information about the iPhone 13 and iPhone 14 series phones.

Obviously, the goal is to show real-world examples of changes between these iPhone models. Apple is also promoting Apple Card financing options, carrier upgrade offers, Trade In offers and more.

See for yourself today on the Apple website.

H/t MacRumors

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