Apple outlines 'reasons to upgrade' your iPhone on new website

By Julie Clover

Apple today added a “Why Upgrade” section to its website to encourage customers with older iPhones to upgrade to a newer model.

On the website, customers can compare iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro and 12 Pro Max with iPhone. 15, ‌iPhone 15‌ In addition, the iPhone 15 Pro or ‌iPhone 15 Pro‌ Max.

Each comparison shows what new features owners of old ‌iPhone‌ have. receive when upgrading to ‌iPhone 15‌ arrangement. Using ‌iPhone‌ 11, for example, ‌iPhone 15‌ offers 4x better photo resolution, more base memory, Action and Cinematic modes for video, USB-C, 60 percent faster GPU, 5G and more.

Site highlights display technology differences , design and sizes. , connectivity and much more. Apple also provides detailed information on the trade-in cost of each old ‌iPhone‌ to let customers know what discount they can get when trading in a device for a new ‌iPhone‌.

To further reduce upgrade costs, Apple is promoting Apple Card monthly installment plans and carrier offers. this could reduce the price of the ‌iPhone 15‌ up to 0 dollars. Apple also details the ease of upgrading to a new device, with features like Quick Start and eSIM.

Much of the U.S. smartphone market is saturated, and Apple has few new customers. Upgrades are an important segment of the market, and Apple is constantly looking for ways to convince customers to regularly buy new iPhones to maintain sales momentum.


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