Apple Joins Commerce Department's Artificial Intelligence Security Institute Consortium

Tim Hardwick

Apple and other leading technology companies have joined a new U.S. consortium to support the safe and responsible development and deployment of generative artificial intelligence, the Commerce Department announced Thursday (via Bloomberg).

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Apple, along with OpenAI, Microsoft, Meta, Google and Amazon, will join more than 200 participants from the Institute for the Security of Artificial Intelligence Consortium ( AISIC) under the department, said Commerce Secretary Gina Raimondo.

“The U.S. government has a significant role to play in setting the standards and developing the tools we need to reduce risk. and harness the enormous potential of artificial intelligence,” Raimondo said in a statement.

The group will work with the department's National Institute of Standards and Technology on priority actions outlined in President Biden's executive order on artificial intelligence, “including developing guidelines for red teaming, capability assessment, risk management, safety and security, and watermarking of synthetic content.” .”

Other technology companies, as well as civil society groups, scientists, and state and local government officials will also be involved in setting safety standards for AI regulation.

Generative AI has created a stir due to its potential to enhance creativity, improve efficiency and advance technology. However, concerns surrounding generative AI include ethical issues such as deepfakes, potential impacts on jobs, issues related to the reliability of information, and concerns about ensuring privacy and effective regulation.

Apple is reported to be spending millions of dollars a day on artificial intelligence research because training large language models requires a lot of hardware. According to one report, Apple plans to spend more than $4 billion on artificial intelligence servers in 2024.

Apple is reportedly developing its own generative AI model called “Ajax.” Designed to compete with OpenAI's GPT-3 and GPT-4 counterparts, Ajax handles 200 billion parameters, suggesting a high level of complexity and language comprehension and generation capabilities. Ajax, known internally as “Apple GPT”, aims to unify machine learning development at Apple, offering a broader strategy to integrate artificial intelligence deeper into the Apple ecosystem.

Aspects of the model could be included in iOS 18, for example like an enhanced version of Siri with generative AI functionality similar to ChatGPT. Both The Information and analyst Jeff Pu claim that Apple will introduce some kind of generative AI feature available on iPhone and iPad later this year.

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