Apple Buys DarwinAI Ahead of Major Generative AI Updates Coming to iOS 18

Julie Clover

Earlier this year, Apple acquired Canadian company DarwinAI to build out its artificial intelligence team, Bloomberg reports. DarwinAI has created AI technology to validate components during manufacturing and is also focused on creating smaller, more efficient AI systems.

DarwinAI's website and social media accounts were disabled after the Apple purchase. Dozens of former DarwinAI companies have now joined Apple's artificial intelligence division. Artificial intelligence researcher Alexander Wang, who helped create DarwinAI, is now director of Apple's artificial intelligence group.

Apple confirmed the acquisition with the statement it typically gives when asked about acquisitions. “Apple buys smaller tech companies from time to time,” but does not discuss its goals and plans.

In an effort to catch up with Microsoft, Google and other companies in the artificial intelligence market, Apple is working hard to build out artificial intelligence features for its next-generation operating systems, iOS 18 and macOS 15.

If Apple wants to compete with Microsoft's Bing, OpenAI ChatGPT, and other generative AI offerings, it will need to integrate generative AI. AI in a range of products. Apple is testing larger language models and AI features are said to be coming to Siri, Shortcuts, Messages, Apple Music, etc.

Apple is looking to launch AI features on the device due to privacy concerns. and DarwinAI's efforts to build smaller AI systems could be useful in further developing these efforts.

Apple CEO Tim Cook has promised that Apple will “break new ground” in generative AI in 2024. “We believe this will open up new and transformative opportunities for our users,” Cook said.

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