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After the second-best iPhone launch quarter Apple has ever had in China, new sales estimates claim that Apple also had its biggest quarterly decline ever.
Apple's iPhone sales in China fell 19.1% in the first quarter of 2024 compared to the same period last year, according to Counterpoint Research. Canalys now says sales were significantly worse, down 25%.
Apple's decline was the worst among the top five vendors, with 10 million iPhones sold and market share falling from 20% to 15%. By comparison, the share of the largest reseller Huawei, which shipped 11.7 million smartphones, rose to 17% from 10% in the first quarter of 2023.
Canalys says Apple's decline also comes as the Chinese market is recovering after years of continuous sales growth. reject.
However, Canalys' sales chart from the third quarter of 2021 to the first quarter of 2024 shows that iPhone 15 sales peaked higher than the iPhone 14 the year before. Then, as with analysts like Morgan Stanley, Canalys expects artificial intelligence to boost smartphone sales — but she believes it will benefit China's own brands.
Smartphone market share in mainland China (Source: Canalys)
“Generation AI-enabled smartphones provide important differentiation opportunities for Chinese manufacturers in the high-tech market -end 2024 to challenge Apple [further],” said Lucas Zhong, research analyst at Canalys. “Canalys forecasts that AI-enabled smartphones will reach 12% of shipments in mainland China in 2024, exceeding. global average of 9%.”
In February 2024, Apple reported that iPhone sales in China fell 13% year-over-year, but iPhone sales in the country were still just over $20 billion
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