Tim Hardwick
Apple's usual strategy of introducing a new mid-cycle iPhone color in the spring is unlikely to be repeated for the iPhone 15 this year, if new rumors out of Asia are to be believed.
Apple usually introduces new iPhone color options in the spring to boost mid-sales devices. product cycle, keeping the device at the forefront of consumers' minds at a time when the next iPhone launch is still six months away.
Apple has used this tactic frequently in recent years. Red mid-range versions of the iPhone 7 and iPhone 8 lines were released in 2017 and 2018, respectively. Then in 2021, Apple added purple to the iPhone 12 and iPhone 12 mini models for the spring season in late April.
In March 2022, the iPhone 13 line received a new green color, and in the same month last year, Apple released the iPhone 14 and iPhone 14 Plus in a new yellow color. Each release of a new color model was accompanied by a massive advertising campaign aimed at attracting new customers and those who didn't make a purchase when the latest iPhone series was first released in the fall. However, this year things may be different.
According to Chinese source Instant Digital on Weibo, there is no new spring color scheme on the cards for the iPhone 15. It is also worth noting that Apple has already released several updated iPhone cases and Apple Watch straps. color options. The updated accessories arrived when Apple released the new MacBook Air in early March. In previous years, such a move was often accompanied by a new iPhone color.
Why Apple turned down the opportunity to increase sales in the middle of the iPhone release cycle is not entirely clear, so for now you should take the latest rumors with a grain of salt. Due to production delays, the new iPads are reported to be launching in May, and Apple is not expected to hold a presentation to announce the devices, but the debut of a new iPhone color could always happen separately in the form of a press release, which Apple has opted for in the past .
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